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SEO

Index Bloat

What is index bloat? In a nutshell it’s when search engines crawl areas of your site they don’t really need to. Within ecommerce this can commonly be Search pages Multiple pages for the same...
keyword cannibalisation

Keyword Cannibalisation

If you have a website of significant size, with various page types (product, category and information pages) you may hit a problem with keyword cannibalisation. WHAT IS KEYWORD CANNIBALISATION? Essentially this it when a...
answer the public

Answer the Public – How to Pages

Did you know on Google there are 3 billion searches every day, 20% of which are unique searches. Answer the public helps you locate these and create a direct line into your customers mind....
history of

History of … Pages

If you have an antiques website it is likely there is fabulous history behind your items and believe or not people want to read about it. From grape shears to vinaigrette’s they cant get...