Existing customers offer the greatest revenue opportunity for any business - and this is particularly true for Antiques.

Because existing customers have already bought into your brand and what it is you offer, a difficult and expensive hurdle has been overcome. For Antiques dealers, the cost of getting an existing customer to make a repeat visit can be as low as 30% of the cost of encouraging a new customer to purchase.

A key tool for maximising repeat purchase from existing customers is maintaining a database of who they are. Once you know who they are, then you figure out how to get the most appropriate messages to them at the most appropriate time.

Marketing Antiques can help you sell more to existing customers with:

 Movie brochure. We can develop a movie brochure of your latest stock which you can email to your customer base. Or you can send it to your customers as a complimentary DVD

 Consultation and advice about the ways that you can generate repeat business.

 Database development. Guidance on what data you should capture. We can recommend a simple and affordable ‘off-the-shelf’ database, or we can tailor a customer database to suit your needs.

 Ongoing database maintenance. To free up your time we can build your database and store it. We can manage the data that is captured online as well as the physical data you capture - all you need to do is simply send us copies of the data sheets.

 We can development of a customised loyalty programme for your customer This will ensure regular customers feel rewarded and appreciated.

 We can develop a programme of regular communications to your customer bas  designed to stimulate repeat purchases.