|
Most Antiques buyers search the web for items of interest, particularly collectibles.
However, getting to grips with the many techniques needed to attract Antiques buyers to your site and selling online can be daunting . You are an Antiques expert – not necessarily an online marketing expert.
We offer you online marketing expertise at prices designed to suit your budget. The key areas we can help you focus on are: |
|
| Website audit |
Our Antiques marketing web consultants understand what Antiques buyers look for in a web environment, and they can provide you with an objective audit of your website. Where appropriate, we suggest areas where your site could be improved, in order to:
 Improve the immediate consumer perception of your brand
Increase the conversion rate of visitors to enquiries or orders
|
|
| Movie brochure |
 |
|
|
We can develop an online movie brochure giving an overview of your Antiques business and your stock. This could be posted on YouTube, MySpace and Google video and would be searchable by Antiques buyers worldwide. |
|
Appearing in natural search results on Google or Yahoo
|
Almost 80% of web traffic is generated by search engines. However, do you know how easy it is for customers to find your website on search engines? Do you appear on the first page of results for key search terms e.g. Antique Clocks or Georgian Bookcases? And do you know where you appear --depending on whether someone is searching in the UK or abroad? (There are different search engines in each country.)
Marketing Antiques has search marketing specialists who can optimise your website content to help you appear in the first page of Google or Yahoo search results. |
|
| Sponsored keywords on Google |
| You may be aware that you can guarantee placement on the first page of Google search results by buying keywords, e.g. Scottish Antiques. We can establish a sponsored keyword campaign with Google for you, and train you in the skills you will need to be able to manage the campaign yourself. Or, if you would prefer, our search engine specialists can manage the campaign for you and provide you with weekly updates. |
|
| Online listings and link building |
| We are familiar with the Antiques websites most frequently visited by Antiques and Collectibles buyers searching for Antiques products, and we can arrange for you to be listed on them. Online listings increase customer awareness and consideration of products as well as drive traffic to your site. |
|
