A key marketing focus for an Antiques Fair organiser needs to be on developing a database of all the dealers and visitors who have attended previous auctions, and then using that database to market to them on a continuing basis.

Sending previous dealers details of forthcoming Fairs, preferential rates for regular sellers, and expected attendance levels at a forthcoming Fair will greatly improve the likelihood that these dealers will register for an upcoming Fair.

Sending previous visitors details of forthcoming Fairs (including a list of the dealers who will be attending) will greatly improve the likelihood of these visitors attending your Fair.

Marketing Antiques can help you market to existing customers by providing:

 Consultation and advice about the ways that you can use existing data to generate repeat business.

 Database development. Guidance on what data you should capture and how. We can recommend a simple and affordable ‘off-the-shelf’ CRM (customer relationship management) database, or we can tailor a CRM database to suit your needs.

 We can develop a customised loyalty programme for your dealers and visitors. This will ensure that regular customers feel rewarded and appreciated.

 We can develop a programme of regular communications to your customer base designed to stimulate repeat attendance at Fairs.