|
Existing customers offer the greatest revenue
opportunity for any business - and this is particularly true for
Antiques.
Because
existing customers have already bought into your brand and what it is you offer, a difficult and
expensive hurdle has been overcome. For Antiques dealers, the cost of getting an existing customer
to make a repeat visit can be as low as 30% of the cost of encouraging a new customer to
purchase.
A key
tool for maximizing repeat purchase from existing customers is maintaining a database of who they
are. Once you know who they are, then you figure out how to get the most appropriate messages to
them at the most appropriate time.
Marketing Antiques can help you
sell more to existing customers with:
♦ Consultation and advice
about the ways that you can generate repeat
business.
♦ Database development.
Guidance on what data you should capture. We can recommend a simple and affordable
‘off-the-shelf’ database, or we can tailor a customer database to suit your
needs.
♦ Ongoing database
maintenance. To free up your time we can build your database and store it. We can manage the
data that is captured online as well as the physical data you capture - all you need to do is
simply send us copies of the data sheets.
♦ We can development of a
customized loyalty program for your customer This will ensure regular customers feel rewarded
and appreciated.
♦ We can develop a program of
regular communications to your customer designed to stimulate repeat
purchases.
|