Modern day marketing can be fast and complex, often the more traditional industries get left behind. Don't let this happen to you. Let me share with you some tips and tricks to keep your business up to date with this fast paced digital world.
What is index bloat? In a nutshell it’s when search engines crawl areas of your site they don’t really need to. Within ecommerce this can commonly be Search pages Multiple pages for the same product (if pages are canonicalized correctly). Pages with low quality content pages with no content at all pages linked to your checkout The list can go on! What’s the harm with a bit of bloat? Websites, like our own stomachs, perform better without bloat. Index bloat can cause...
If you have a website of significant size, with various page types (product, category and information pages) you may hit a problem with keyword cannibalisation. WHAT IS KEYWORD CANNIBALISATION? Essentially this it when a...
Did you know on Google there are 3 billion searches every day, 20% of which are unique searches. Answer the public helps you locate these and create a direct line into your customers mind....
If you have an antiques website it is likely there is fabulous history behind your items and believe or not people want to read about it. From grape shears to vinaigrette’s they cant get...
A BIT OF BACKGROUND Loveantiques.com is owned and operated by International Antiques & Collectors Fairs, organisers of Europe’s largest antiques fairs. So it knows a thing or two about antiques. You can join the...
**(Post Updated July 2022)** If you are in the luxury goods industry and wanting to target USA customers you simply MUST checkout 1st Dibs! 1st Dibs describe themselves as ‘the WORLD’S leading online marketplace...
Do it! Don’t hesitate If you work in the luxury goods or antique industries, it may often be the case that each of your products are unique, expensive and rather special. Often, due to...
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type...
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type...
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type...
Having worked both for web agencies and as an in house Marketing Manager for luxury and antique businesses, I can tell you its not all plain sailing. Let me share with you my frustrating and rewarding experiences.
